Not My Regular Breakfast
When it comes to breakfast, the main thing is to eat enough that you're not starving by 10:00am. This means eating eggs. If I get eggs for breakfast I can pretty much choose when to get lunch (not whether to get lunch, mind you - missing meals is strictly for anorexics and fools) but no matter how much fruit, cereal, toast, pastry, etc. I cram down I know I'll be ready to chew off my own arm by 10 o'clock. That said, after I get done with eggs and whatever "allegedly meat based" accompaniment is in the adjacent tray, I will often go back for something "healthy". Because everyone knows that the negative impact of the crap fried food you eat can be directly offset by throwing something better down right after it.
This typically means some form of fruit, and whatever basic economy-grade yogurt is sitting in a bowl of ice at the end of the table. It's usually common strawberry, although the place I've been staying recently has taken to buying economy-grade light yogurt, which takes the whole thing to an unacceptable level. Still, at least it wasn't Activia.
You've seen the commercials, right? Where fresh-faced yummy mummies share their innermost issues of "irregularity" with Jamie Lee Curtis? Now when I get to the end of the breakfast buffet and I see a bowl of Activia pots in ice I just cannot bring myself to pick one up. For a start I get this slight repugnance because, obviously, this is a bowel yogurt. It's not fruity, or tasty, or healthy. No, it will help you with your irregularity. What does that even mean? When the woman won't go in the swimming pool because she's having issues with irregularity I have no idea what the problem is? Does it mean she's going too often? Or not at all? Or maybe just having to shit at different times every day?
"You know, I used to be a seven o'clock person, but just lately I've been getting irregular, and now I find myself wanting to curl one down at all sorts of different times. Can you help me, Jamie Lee?"
As a result, I can't risk eating it. If it helps by blocking you up, that's no good to me. I'm on an egg-based breakfast regime, remember. And if it's going to loosen me up that's no good either. I'm not playing Russian Roulette with some strange yogurt that'll have me running to the gas station toilet in some bumfuck Pennsylvania backwater, with my hands clutching my arse cheeks together. Thanks, but no thanks.
I just can't believe there's a market for the damn stuff. Whatever possessed the marketing team when they came up with the whole product positioning for Activia?
"I think all the major yogurt brand propositions have been staked out already. They've done fruit on the bottom, fruit on the side, crunchy bits on top, more fruit, more taste, less calories, exotic flavors, economy packs, giant pots and race for the cure. They even did big, fat Greek yogurts that look like congealed donkey sperm and have no flavor, but sell for five times the price. It's all been done."
"How about we go for bowel movements?"
"What?"
"You know, our yogurt will make you poo better."
"What do you mean by 'better'? Do you mean more, or less, or bigger lumps, so you have to wipe less, or what?"
"I don't know. Let's just say it will make you more 'regular'. That way all the people shitting too much will eat it to make them shit less, and all the people who are out there straining, with their eyes bugging out, will eat it so they can take a dump without risking a brain aneurysm."
"Brilliant! 'Regular' doesn't actually mean anything at all! But how can we sell that to men? I don't see them going for the bowel image thing."
"I know, we'll get Jamie Lee Curtis to promote it. Men don't buy yogurts, and when their wives and girlfriends bring this crap home they can just say that Jamie Lee is pushing it, and they'll instantly be OK, because they remember her outstanding boobs from that move where she went topless."
"What movie?"
"I don't know. I don't remember the title, I just remember the boobs. But trust me, so will they."
Nevertheless, in spite of the memory of those boobs, I bypassed the Activia offering at the hotel last week. Like I say, I just can't take the risk. And who wants to be walking back to their table with a pot of that on display? It's like buying Preparation H, or Viagra. Everyone will just know you have "that" problem. And I don't want everyone thinking I have a problem that I can't even explain. Frankly I'd be more comfortable picking up the erectile dysfunction yogurt. It's surely only a matter of time until they launch it. I suggest they call it Dicktivia.
Copyright © 2012 Edward Bison



